New C2C concept for citizens involvement

On Tuesday and Wednesday 21/22 April Marleen Lodder lectured on Cradle to Cradle (C2C) and citizens involvement by Design Thinking; C2C in the built environment; and C2C and area development. During these interactive lectures the ‘Triple Top Line’ concept was further explored for its application to generate a positive contribution, which is the aim of the C2C concept. The Cradle to Cradle design paradigm offers a positive approach for the environmental challenges that we are facing today by distilling the complementing the added values of ecological, economic and social aspects.

These lectures are part of the C2C Master Elective, organised by Michael Braungart’s Chair ‘Cradle to Cradle for Innovation and Quality’ at Rotterdam School of Management (RSM). This elective is connected to Supply Chain Management, Management of Innovation, Global Business & Stakeholder Management, and Business Information Management.

Marleen Lodder (1983) graduated Architectural Engineering at Eindhoven University of Technology with honours in 2010, after her Bachelor Built Environment at Avans University of Applied Sciences in ‘s-Hertogenbosch. Marleen started as a PhD candidate in October 2011 at DRIFT in cooperating with the Academic Chair ‘Cradle to Cradle for Innovation and Quality’ at Rotterdam School of Management. Her research focusses on how urban area development in the Netherlands can become beneficial, by regenerating economic, ecologic and social cultural values. This research is conducted under supervision of both prof. dr. Michael Braungart (C2C Chair), prof. dr. ir. Jan Rotmans (DRIFT) and prof. dr. Derk Loorbach (DRIFT) is involved as the daily supervisor.